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Framing of alcohol in the Czech press and its comparison in the period before and during COVID-19 pandemic
Andresek, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...
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The Evolution of Media Portrayal of Slovaks and Slovakia in the Czech Press between 1993 and 2018
Florián, Pavel ; Lütke Notarp, Ulrike (advisor) ; Köpplová, Barbara (referee)
This diploma thesis explores the evolution of the way Slovaks and Slovakia are portrayed in the Czech press after the 1st of January 1993. For this purpose, it aims to answer the question: 25 years after the dissolution of Czechoslovakia, what has changed in the way the Czech print media perceive Slovaks and Slovakia? The way Slovaks and Slovakia are portrayed in the Czech press is always reconstructed using the methods of quantitative and qualitative content analysis, namely in selected three- month periods in the years 1993, 1998, 2004, and 2008. These periods are related to events which for Slovaks and Slovakia, following the dissolution of the Czech and Slovak Federative Republic, are generally perceived as significant. It is essential to understand we are interested in Slovaks and Slovakia as seen by the Czech press. Based on the performed content analyses and their results respectively, the diploma thesis characterizes the ways Slovaks and Slovakia are portrayed in the Czech press in the given periods. These findings are then compared to capture the overall evolution of media portrayal of Slovaks and Slovakia in the Czech press in the course of time. The empirical evidence serves as a base for formulating conclusions and validating the research hypothesis.
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Framing of alcohol in the Czech press and its comparison in the period before and during COVID-19 pandemic
Andresek, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...
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Reflection of the referendum and change of the constitution in Belarus 2004 in the Czech press
Drahovzalová, Michala ; Příhoda, Marek (advisor) ; Tumis, Stanislav (referee)
The bachelor thesis deals with the referendum and constitutional change in Belarus in 2004 and the response of these events in the Czech press. The first part is theoretical, trying to define the form of the current political regime of Lukashenka's Belarus. The second part chronologically charts the political development in the country. This chapter covers the period shortly before the collapse of the Soviet Union, the events of the nineties and the turn of the century followed by the discussed referendum and constitutional change. The third part provides an analysis of the Czech press - selected newspapers, socio-political magazines and professional journals - with an emphasis on their response to the referendum and related events.
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Pavlis, Daniel ; Končelík, Jakub (advisor) ; Suk, Pavel (referee)
My rigorous thesis describes the system of press regulation in Protectorate of Bohemia and Moravia by means of two-level comparison. The first one is a comparison of official orders and directives with real content of legal Czech protectoral press (it means "Národní politika" for this research) during two important eras: after the assassination of Reinhard Heydrich and Adolf Hitler. The second one is a comparison of these two media agendas and their synthesis. I wanted to demonstrate the process of press regulation through concrete agendas that are similar in many points: both events are the same (assassinations); both men were the highest men in nazi hierarchy (Hitler was number one in the Third Reich, Heydrich was number three); media were supposed to make some reaction in the direct of recipients because of the propaganda power. But there were some differences as well: the assassination of Reinhard Heydrich causes his death and it was made by Czech emigrants; Adolf Hitler survived almost unhurt and the following revolt and plot (part of the operation Valkyrie) was planned by German high officers in Germany. One of the results of this rigorous thesis is the statement that it was important for Czech press institutions if the event is a part of protectoral life and environment or if it takes place elsewhere...
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CEZ's affair from the point of view of Czech and Bulgarian press
Kraevská, Markéta ; Bednařík, Petr (advisor) ; Hanzal, Jaromír (referee)
The diploma thesis The CEZ affair from the perspective of the Czech and Bulgarian press deals with the media portrayal of the unrests in Bulgaria in February and March 2013, which were caused by the high prices for electricity that had been supplied, among others, by the parastatal Czech company CEZ. This company became a symbol of the protests. The basis for the analysis and comparison consists of the Czech dailies Mladá fronta Dnes, Právo, Hospodářské noviny and the Bulgarian dailies Trud, 24 chasa and Standart. The reference period is February 2013, when the protests began and subsequently culminated at the end of the month. This work aims to describe how the whole affair was depicted in selected examples of Czech and Bulgarian press. Subsequently, these two approaches are compared. In addition to the analysis, the thesis also touches the topic of modern history of Bulgaria and an outline of Czech-Bulgarian relations. The individual periodicals used for the analysis, as well as the energetical concept of Bulgaria are introduced in order to achieve easier understanding of the entire problem.
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The media portrait of the Anders Behring Breivik's attack in czech press
Fulínová, Renata ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
This master thesis called "The media portrait of the Anders Behring Breivik ́s attack in czech press" focuses on events that took place on the 22nd of July 2011, when a norwegian citizen Anders Breivik detonated a bomb in the centre of Oslo and killed 8 people. Then he shot 69 young people on the Utøya island. This thesis shows how these events were presented in the four most read newspapers in the Czech republic which are Aha!, Blesk, Mladá fronta DNES and Právo. The analysis focuses on the period of time between 22nd of July and 22nd of September 2011 and then also on the period from April to August 2012 when the trial took place. This master thesis combines quantitative and qualitative research design and shows that Mladá fronta DNES published the most articles out of all 287. Blesk used the biggest amount of photographs - 2.9 photographs per article. The most used photographs were of the victims and also the photographs of Breivik himself. The most frequent topics covered were of the trial, information about Breivik and memorial events. The qualitative part of the research focuses on used language means and proves that the visual part and the photographs play a very important role on the whole feel and emotions in the article.
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Cellulite as a social phenomenon: Analysis of Czech print
Babková, Eva ; Pavlík, Petr (advisor) ; Baslarová, Iva (referee)
Diploma thesis "Cellulite as a social phenomenon: Analysis of Czech Press" deals with the topic of origination and development of a conception of cellulite as an illness and defect to the beauty in Czech press and also deals with constructing of this phenomenon in present time. The aim of the study was to analyze and show how the conception of cellulite, thanks to which a normal physiological fact changed into a defect to the beauty and to an illness, was developed and medialized, by using a brief quantitative analysis of Czech press as a whole, a brief quantitative analysis of the research sample and consequently a qualitative analysis of this research sample. Hereafter the aim of the diploma thesis was also seeking of an answer to a question to what extent cellulite is an construct created by advertising industry and manufacturers of cosmetic devices and products, which is abusing and supporting normative imaginings of ideal female body and beauty.
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Murderous mother in Czech press of the 2nd half 19th century through early 20th century
Matoušková, Tereza ; Himl, Pavel (advisor) ; Velková, Alice (referee)
Subject of the presented paper is press image of murderous mothers in Czech press of the 2nd half of the 19th century through early 20th century. Industrial revolution contributed to several changes in central European society, for example higher mobility of the population, including young unmarried women, who hereby became separated from their relatives. There is a fear of moral corruption in the society, a fear related to unrestricted sexuality and extramarital pregnancy, which could lead to the murder of the unwanted child. Contemporary press largely contributed to form a stereotypical image of murderous mothers. Press articles also served as moral stories, which could normatively influnce the readers.
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The Dissolution of the Soviet Union and the year 1991 in the contemporary Czech press
Pěkná, Anna ; Bednařík, Petr (advisor) ; Groman, Martin (referee)
The bachelor thesis The Dissolution of the Soviet Union and the year 1991 in the contemporary Czech press aims to describe how the Czech daily newspapers Rude pravo, Mlada fronta Dnes and Lidove noviny reported on the events of 1991 connected with the collapse of the Soviet Union. For this purpose, it uses a qualitative content analysis of news and opinion articles published in the aforementioned newspapers in the period from 1 June to 31 December 1991. The thesis focuses on six key events of 1991: the election of Boris Yeltsin as president of the RSFSR, the dissolution of the Warsaw Pact, the G7 summit in London, the August coup, the Belavezha Accords and the resignation of Mikhail Gorbachev as president of the USSR. Based on the data collected, it describes what aspects of the chosen events the newspapers emphasized, how they portrayed the personalities associated with these events, how they used news agencies and their own foreign correspondents in doing so, and whether they differed in any way in these respects. The thesis also aims to capture part of the Czech media scene in the late 1980s and early 1990s and the impact of the newly acquired press freedom on their coverage of the Soviet Union.
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